nib 15 second TVC
Project: nib television commercials
Client: BWM
Frost recently turned our hands to the world of TV commercial direction, bringing the “Spell it Out” TVCs to life for agency BWM. The ads included one 30 second and four 15 second TVCs, each based around using powerful typography and visual puns to drive home the benefits of nib’s latest health insurance products. Working with producer Jamie Hilton’s company, Ticket to Ride, our role encompassed everything from the treatment to directing the actual animations that make up the ads.